OUR APPROACH
Founded in Australia in 2018, Hakea is an independent, female-led project where 90s minimalism meets beach culture. Focusing on pared-back yet interesting styles that feel easy, comfortable and confident. Multifunctional swimwear sits at our core, designed for travelling, swimming, surfing and long days in the sun. Pieces made to move with you.
A commitment to good design, high-quality fabrics and sustainable, ethical production underpins everything we do.
Created for women, by women, for those who crave both the city and the sea.
OUR STORY
Hakea started with a search for something I couldn't find, minimal yet interesting swimwear that fit well, stayed put in the surf, and aligned with my style. At the time, the options were either practical but daggy or modern but impractical.
There was a huge gap for functional yet fashionable swimwear — versatile one-pieces, elevated rashguards and comfortable bikinis that could be worn both in the surf and reading a book on the sand.
Hakea is the intersection of the things I value most: the ocean, travel, creativity, community and connection. It’s about finding joy in the simple moments; whether it’s catching a perfect wave, soaking up the sun with friends, or pulling on something you feel good wearing.
Through Hakea, I’ve built a community of incredible women, and get to create pieces that feel like both timeless essentials and small daily pleasures. For that, I’m endlessly grateful.
Casey x
OUR ETHOS
“No one will protect what they don’t care about, and no one will care about what they have never experienced.” — David Attenborough
As lovers of the natural world, doing our best to coexist with it is integral. There are many facets to sustainability and while we’re not yet perfect, we are always actively seeking to lighten our footprint. We promise you transparency and reliable information, so that you can feel confident in the quality and impact of your purchase. Read more about our Sustainable Practices and how to best Care for your swimwear for longevity.
We acknowledge the Traditional Owners of country throughout Australia and recognise their continuing connection to land, waters and culture. We pay our respects to their Elders past, present and emerging
.Hakea (hay • key • ah) - An Australian native plant genus known for its rare, diverse beauty and extreme resilience.