OUR APPROACH
Hakea was born from a simple desire: to create swimwear that feels as good as it looks—pieces that move with you and reflect your style without compromise. Founded in Australia with a focus on form, function, and sustainability, our swimwear is thoughtfully designed for women who value flattering fits, versatile design, and effortless wear. From saltwater mornings to balmy afternoons, Hakea transitions seamlessly between the sun, surf and beyond. Inspired by the raw beauty of Australia’s coastal landscape, surf culture, art and design, we favour clean lines, understated details, and multi-functional styles. Each piece speaks to the ease of days spent by the water while offering reliability and refinement.
Constantly evolving yet never unwavering in our commitment to intentional design and responsible production practices. Using premium recycled nylon, we create pieces that endure—timeless essentials that become staples in your wardrobe, season after season. Hakea is for those who relish feeling the cool, ocean current on the heel of their hand, the sting of salt and the sun-warmed sand and who value the quiet confidence that comes from wearing something made with care.
Seek the sun; travel near and far.
OUR STORY
Hakea started with a search for something that didn’t seem to exist—swimwear that fit well, stayed put, and aligned with my personal style. At the time, the options were either practical but uninspiring or stylish but impractical.
There was a huge gap for functional yet fashionable swimwear — versatile one-pieces for travelling, chic women’s rashguard’s and bikinis that stay on in the surf. Hakea was my way of filling that gap: pieces you can rely on in the water but feel just as good wearing long after the waves.
This brand is deeply personal, a reflection of the things I value most: freedom, authenticity, creativity, connection, and confidence. It’s about finding joy in the simple moments—whether it’s catching a perfect wave, soaking in the sun, or pulling on something you feel good wearing.
Through Hakea, I’ve been able to live intentionally, build a community of incredible women, and create pieces that feel like both essentials and small daily pleasures. For that, I’m endlessly grateful.
Casey x
OUR ETHOS
“No one will protect what they don’t care about, and no one will care about what they have never experienced.” — David Attenborough
As lovers of the natural world, doing our best to coexist with it is integral. There are many facets to sustainability and while we’re not yet perfect, we are always actively seeking to lighten our footprint. We promise you transparency and reliable information, so that you can feel confident in the quality and impact of your purchase. Read more about our Sustainable Practices and how to best Care for your swimwear for longevity.
We acknowledge the Traditional Owners of country throughout Australia and recognise their continuing connection to land, waters and culture. We pay our respects to their Elders past, present and emerging
.Hakea (hay • key • ah) - An Australian native plant genus known for its rare, diverse beauty and extreme resilience.