Our Approach

hakea swim surf bikini
Hakea (hay • key • ah) - An Australian native plant genus known for its rare, diverse beauty and extreme resilience.

Elegant and functional, Hakea is designed to inspire confidence with thoughtful shapes and styles that celebrate diversity of the female form. Made to last many summer’s, Hakea rethinks swim and surf wear, to bring ease, beauty and simplicity into everyday living. Created with the planet in mind, we focus on versatile design that blends into life on land and in the water, allowing you to travel light. Functional without compromising on style, our designs are sampled on all body shapes, tailoring fits that honour every woman’s individual beauty.

Inspired by Australia’s arid coastlines and desert landscapes. Our timeless designs in earthen colour palettes are produced in limited runs, removing the emphasis from acquisition of material and towards a connection to the things that really matter.  

 

Our Story

Before creating Hakea, I was a graphic designer and spent the rest of my time travelling to warm places in search of swell and adventures. Finding something I felt confident to wear in the surf that wasn’t either stylishly impractical, or ill-fitting was next to impossible. After a long time searching for a brand with practical and comfortable swimwear that reflected my style, I decided to start my own.

Hakea is my answer to a simpler lifestyle. I wanted to make sure Hakea was inherently sustainable from the beginning by focusing on versatility, quality and timeless cuts. One piece can save space in your wardrobe or suitcase and allow you to roll from the sea to the coffee shop with ease. I seek out the best quality fabrics I can find, that are sun protectant and stand up to the elements to last many sun drenched summers.

I spend a lot of time in nature and by the ocean, so naturally, we aim to limit Hakea’s footprint as much as possible (you can read more about that here) and have recently began making our swimwear from recycled ocean plastics.

My ultimate intention with Hakea is to make swim and surf wear you can rely on and feel confident wearing in all circumstances — so you’re free to focus on what matters; whether it’s running around with the kids at the beach, or building a full and adventurous life on your terms.

Casey

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about casey  

Our Process

“No one will protect what they don’t care about, and no one will care about what they have never experienced.” — David Attenborough

As lovers of the natural world, doing our best to coexist with it is integral. There are many facets to sustainability and while we’re not yet perfect, we are always actively seeking to lighten our footprint. We promise you transparency and reliable information, so that you can feel confident in the quality and impact of your purchase. 
Read more about our Sustainable Practices